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Oral B and Denplan in Malta launch joint promotion for better Maltese Oral Health


Denplan, the innovative dental payment plan and dental insurance product range recently launched by Atlas Healthcare in Malta, and Oral B power toothbrushes are working together to provide added bonuses for those who want to move to a new level of oral healthcare for themselves and their families.

All new Denplan members will receiving a voucher for 50% off any new Oral B power toothbrush bought up until the 31 December 2011.  In addition any new owner of an Oral B power toothbrush bought by the New Year can enter a competition to win one of up to six new Denplan Care memberships in 2012.

Denplan is an innovative new Dental payment plan whereby a patient makes regular small payments to a Denplan dentist in return for cover for routine and restorative dental treatment as needed.   The great thing about it is that it encourages regular preventive visits to one’s dentist who will solve any problems before they become serious.  Accident and Overseas Emergency insurance is also included in the plan.  ‘There is growing scientific evidence of association between poor oral health and diabetes, heart disease and stroke.  The earlier the signs are detected the easier it is to treat the problem.  The use of a power toothbrush removes more plaque and keeps gums healthier than a normal toothbrush – and that’s why Denplan and Oral B can work together to improve oral health and we thought it was a great idea to promote them together’  says Catherine Calleja, Managing Director of Atlas Healthcare Insurance Agency representatives of Denplan in Malta.

‘Oral B Power and Denplan, are both committed to improving Oral Hygiene in Malta, therefore it was natural for us to come together for this launch promotion’ says John Montanaro, brand Manager for Oral B , represented locally by VJ Salomone Marketing Ltd. For more information on VJ Salomone Marketind Ltd please visit:

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